Corporate Branding

Corporate Branding Services

Corporate Branding Services


A corporate brand serves to describe an organization as a whole. Its aim is to create a consistent corporate image through the interplay of corporate strategy, business activity, and brand stylistics.

It follows that a change of the corporate brand is only possible by means of a strategy shift and a new business activity, and requires the integration of the highest management levels of the organization. It is irrelevant whether the company is a single brand company (e.g. Apple) or a multi brand company (e.g. Unilever). The employer brand is subjugated to the corporate brand.

The corporate brand – unlike consumer oriented product brands and service brands – addresses all influence and target groups. Internally, the corporate brand embodies a set of values and takes on an orientation function for employees. Their strong identification with the brand values and their brand-conform actions make them important brand ambassadors who convey the company's idea to potential and existing customers.

As a full-service branding and design company, we help you bring your ideas to life. We offer a complete range of creative services that engage and inspire at every touch point. From logos to brand books, to print and digital, we've got you covered!

Build Recognition and Awareness for Your Company

Branding is a comprehensive influence that affects almost every single touch-point a consumer has with your company. It goes far beyond the selection of a name and the design of a logo and into the values and attributes that are reflected in the copy, tone of voice, and graphic content of limitless communications. When done right, branding influences everyone in touch with your organization – from customers to employees and partners. It drives sales, increases customer acquisition and retention, and attracts talented employees. The basis of a strong branding plan is to clearly identify the brand message and then relay it through persuasive copywriting and graphic design.

BRAND IDENTITY

Brand Naming

A great brand name starts a conversation and invites further inquiry. You have a solid business idea, product, service, or course, but need help developing the ideal name. Our process produces a memorable brand name that becomes your unique signature but allows for growth and expansion in the market.

Logo Design

Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. Along with a beautiful logo, we will develop an identity system to include colors, typography and a pattern or icons specific for your branding.

Packaging Design

Not only does your product need to be stellar, but great package design has a huge impact on the success of your brand. Using the your brand guidelines, we will design a product package that excites customers and connects with them. Our brand packaging design solutions are simple, clear concepts that your audience will easily understand–with the wow factor you’re after.

Brand Style Guide

You need to ensure that your branding is used consistently throughout all communications and collateral moving forward. This guide nicely packages everything up and captures your branding so that it is understandable and scalable. Not to mention, it helps all team members stay aligned with who you are and why you do business. We document your brand purpose, voice, logo usage, identity system (colors, fonts, patterns), and application of brand identity across different areas.

Corporate Branding Services Process

There are many points at which branding exercises can be done. From our creative team, you can expect all-in-one solutions including:

  • Identify revenue and market share goals
  • Create positioning statement
  • Define customer segment
  • Develop value propositions
  • Conduct competitive analysis
  • Develop messaging platform
  • Plan brand collateral

At New Tech Vision we also execute on many items from your branding strategy, including:

  • Corporate identity system (logo, stationary, business cards, proposal template, email signature, invoices)
    Content Marketing items (Corporate brochures, fact sheets, media kits, whitepapers, ebooks, newsletters and social media assets)
  • Advertising – online and offline
  • Branded promotional products
  • Presentations (corporate /product presentations)
  • Event marketing (Exhibit booth graphics and collateral)

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